Online Reputation Management, closely monitors relevant online content. This includes professional journalism outlets, generated by traditional news and media giants; as well as user-created and user-generated blogs, ratings, reviews, and comments. In addition, specialized websites related to a particular subject; be it a person, company, business, product, service or trend, are also monitored.
As Consumer Generated Media has matured with the rise of social media and other similar user-based online content aggregators, its presence has begun to influence search results; bringing with it an urgency to managing these effects.
More specifically, the online media that is monitored is:
- Traditional / mainstream websites
- Social networks (e.g. Facebook, MySpace)
- Social news / Bookmarking websites
- Forums / Discussion Boards
- User-generated content / Consumer Generated Media
- Blogs
- Microblogs (e.g. Twitter)
- Tags
- Images
- Video
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